Jenna Minchuk
A passionate marketing & product leader with 10+ years international experience with start-ups, multinationals, government, and non-profits across the US, Australia, UK and Tel Aviv. Experienced leading product strategy, acquisition and retention strategy, media planning and analytics across email, social, search and display. A diligent, self-starter with an entrepreneurial spirit, a good sense of humor – and above all, a team player.
Professional Experience
August 2015 - Present
Kids Discover, NYC
Marketing and Product Director
Kids Discover is an award-winning educational publisher for kids ages 6 to 14.
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Led product strategy, launching go-to-market strategies for Kids Discover Online, an online reading platform with classroom tools. Successfully launched rebranding to reflect new digital offerings, while maintaining promotion of offline publications.
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Led marketing and aggressively grew the user base through a segmented and integrated marketing program consisting of SEM, SEO, Content Marketing, Social, Email, Print, PR, Podcasts, Direct Mail, Webinars, White Papers, Influencers, and Partnerships. Since the launch of the platform 3 years ago, I grew the user base to 200,000+ and increased paid subscription by 33% YoY.
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Led Product Road Map based on user feedback, evaluation of friction points, education trends and UX best practices. Managed a team of developers and designers, successfully releasing product enhancements, new features and content on a monthly basis.
September 2014 - July 2015
WonderWork, NYC
Digital Director
September 2013 - July 2014
Australian Red Cross, Sydney
Senior Acquisition Executive / Digital Fundraiser
Australian Red Cross is part of the world’s largest humanitarian organisation.
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Acquired new donors through integrated marketing channels; online (web, search, social, email, display), DRTV, Telemarketing and DM. Exceeded targets and created reporting tools that resulted in the integration of fraud prevention software saving $0.5M.
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Designed & project managed 2 integrated campaigns generating over $4M (20% increase YoY). Managed mobile strategy including responsive design, donation app and industry-first SMS donation solution.
Professional
Kids Discover, NYC
Marketing and Product Director
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Led acquisition, retention, and product strategy, launching go-to-market strategies for Kids Discover Online
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Aggressively grew the user base through a segmented and integrated marketing program. Since the launch of the platform 3 years ago, I grew the user base to 200,000+ and increased paid subscription by 33% YoY.
WonderWork, NYC
Digital Director
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Launched digital program from scratch, including web-design with a focus on optimizing the donation experience; the creation of an integrated email program, social channels and messaging, and search campaigns. Managed the release of a viral video, driving 3 million views.
2012
The Governmental department responsible for the Digital TV switchover in Australia.
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Managed the build of the digital ready website ($0.5M build), leading design and content through to functionality and tracking.
Digital Taskforce Australia, Sydney
Online Content Manager / Digital Strategist
2011
SolarEdge Technologies, Israel
Marketing Associate
SolarEdge provides solar power harvesting and PV monitoring systems to a global market.
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Managed the build of the digital ready website ($0.5M build), leading design and content through to functionality and tracking.
2009 - 2010
Responsys - Eservices Email, Australia
Account Manager
SolarEdge provides solar power harvesting and PV monitoring systems to a global market.
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Managed key client relationships including with multinationals, Qantas and Vodafone. Managed day-to-day email campaigns incl. the Qantas Frequent Flyer scheme (most successful loyalty program in Australia) and the welcome program for Woolworths Supermarkets; ran online campaigns, liaised with clients and development teams from planning through to measurement.
2008
St John Ambulance Supplies, London
Marketing Executive
St John Ambulance Supplies, specialises in the supply of first aid and health &safety equipment.
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Implemented marketing tactics across the full marketing mix including eDM, DM, web, advertising, surveys and focus groups. Responsible for clothing and publications, where I sourced and designed new products, resulting in an increase of sales by 15%.
Education
2006 - 2007
Master of Commerce (Marketing)
University of New South Wales (Australia) / Erasmus School of Business (Holland)
2003 - 2006
Bachelor of Architecture (Science) University of New South Wales (Australia) / University of Illinois (USA)
Hobbies & Interests
PHOTOGRAPHY
Amateur Photographer. Love taking Travel photographs and Street Photography.
Run a design business, creating invites, logos, POS advertisements, and websites.
COMMUNITY SERVICE
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Volunteer with DOROT organisation helping the elderly with technology.
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World Youth Educational Trust
GRAPHIC & WEBPAGE DESIGN
DIGITAL MEDIA SKILLS
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Google (Analytics, Adwords, Display, Retargeting)
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Social Media Ad Management (Facebook, Pinterest, Twitter, Instagram, YouTube)
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All Major Email Service Providers (Responys, Mailchimp, Vero, Constant Contact, Litmus)
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Adobe Creative Suite (Photoshop, In-Design, Illustrator)
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Marketing Automation Software (Hubspot)