Jenna Minchuk
A passionate marketing & product leader with 10+ years international experience with start-ups, multinationals, government, and non-profits across the US, Australia, UK and Tel Aviv. Experienced leading product strategy, acquisition and retention strategy, media planning and analytics across email, social, search and display. A diligent, self-starter with an entrepreneurial spirit, a good sense of humor – and above all, a team player.
Professional Experience
January 2019 - Present
August 2015 - January 2019
CHUCHKA, NYC / SYDNEY
Head of Global Marketing (Consultant)
Trend-setting & trans-seasonal lifestyle items and accessories at for the modern, everyday woman.
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Leading the expansion and brand marketing efforts of the Australian lifestyle brand to the US Market.
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Built brand awareness, and launched global sales through digital marketing, partnerships (including Soul Cycle), pop-up retail stores (NYC and LA), and integrated campaigns.
Kids Discover, NYC
Marketing and Product Director
Kids Discover is an award-winning educational publisher for kids ages 6 to 14.
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Led product strategy, launching go-to-market strategies for Kids Discover Online, an online reading platform with classroom tools. Successfully launched rebranding to reflect new digital offerings, while maintaining promotion of offline publications.
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Led marketing and aggressively grew the user base through a segmented and integrated marketing program consisting of SEM, SEO, Content Marketing, Social, Email, Print, PR, Podcasts, Direct Mail, Webinars, White Papers, Influencers, and Partnerships. Since the launch of the platform 3 years ago, I grew the user base to 200,000+ and increased paid subscription by 33% YoY.
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Led Product Road Map based on user feedback, evaluation of friction points, education trends and UX best practices. Managed a team of developers and designers, successfully releasing product enhancements, new features and content on a monthly basis.
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Marketing Collateral examples: Kidsdiscover.com, Kids Discover Online, Brochure, Catalog, Email Example, Webinars, Facebook, Twitter, Pinterest, Instagram
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September 2014 - July 2015
WonderWork, NYC
Digital Director
WonderWork provides free surgeries for poor children & adults in the developing world.
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Launched digital program from scratch, including web-design with a focus on optimizing the donation experience; the set up and management of an integrated email program, social channels and messaging, search campaigns and online reputation management. Managed the release of a viral video, driving 3 million views. Increased efficiency and saved invaluable resources by automating complex processes and digitising manual activities.
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Marketing Collateral examples: First Sight: Sonia and Anita video
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September 2013 - July 2014
Australian Red Cross, Sydney
Senior Acquisition Executive / Digital Fundraiser
Australian Red Cross is part of the world’s largest humanitarian organisation.
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Acquired new donors through integrated marketing channels; online (web, search, social, email, display), DRTV, Telemarketing and DM. Exceeded targets and created reporting tools that resulted in the integration of fraud prevention software saving $0.5M.
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Designed & project managed 2 integrated campaigns generating over $4M (20% increase YoY). Managed mobile strategy including responsive design, donation app and industry-first SMS donation solution.
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Marketing Collateral examples: Doing It Tough Appeal
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2012
Digital Taskforce Australia, Sydney
Online Content Manager / Digital Strategist
The Governmental department responsible for the Digital TV switchover in Australia.
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Managed the build of the digital ready website ($0.5M build), leading design and content through to functionality and tracking.
SolarEdge provides solar power harvesting and PV monitoring systems to a global market.
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Responsible for all marketing materials, incl. presentations, white papers, press releases, trade show booths and advertisements. Managed 7 websites in different languages and implemented marketing tactics across search & social channels.
2011
SolarEdge Technologies, Israel
Marketing Associate
2009 - 2010
Responsys - Eservices Email, Australia
Account Manager
2008
Responsys - Eservices is Australia's most experienced email and web specialist.
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Managed key client relationships including with multinationals, Qantas and Vodafone. Managed day-to-day email campaigns incl. the Qantas Frequent Flyer scheme (most successful loyalty program in Australia). Liaised with clients and development teams from planning through to measurement.
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Marketing Collateral examples: QFF Email 1, QFF Email 2
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St John Ambulance Supplies, London
Marketing Executive
St John Ambulance Supplies, specialises in the supply of first aid and health &safety equipment.
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Implemented marketing tactics across the full marketing mix. Responsible for clothing and publications, where I sourced and designed new products, resulting in an increase of sales by 15%.
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Marketing Collateral examples: St John Ambulance 1 Pager
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Education
2006 - 2007
Masters of Commerce (Marketing) University of New South Wales (Australia) / Erasmus University (Holland)
2003 - 2006
Bachelor of Architecture (Science) University of New South Wales (Australia) / University of Illinois (USA)
Hobbies & Interests
PHOTOGRAPHY
Amateur Photographer. Love taking Travel photographs and Street Photography.
Run a design business, creating invites, logos, POS advertisements, and websites.
COMMUNITY SERVICE
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Volunteer with DOROT organisation helping the elderly with technology.
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World Youth Educational Trust
GRAPHIC & WEBPAGE DESIGN
DIGITAL MEDIA SKILLS
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Google (Analytics, Adwords, Display, Retargeting)
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Social Media Ad Management (Hootsuite, Facebook, Pinterest, Twitter, Instagram, YouTube)
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All Major Email Service Providers (Outreach, Responsys, Mailchimp, Vero, Constant Contact, Litmus)
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Adobe Creative Suite (Photoshop, In-Design, Illustrator)
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Marketing Automation Software (Hubspot, Act-On)
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Salesforce Implementation and Management