A passionate marketing & product leader with 10+ years international experience with start-ups, multinationals, government, and non-profits across the US, Australia, UK and Tel Aviv. Experienced leading product strategy, acquisition and retention strategy, media planning and analytics across email, social, search and display. A diligent, self-starter with an entrepreneurial spirit, a good sense of humor – and above all, a team player.
January 2019 - Present
August 2015 - January 2019
CHUCHKA, NYC / SYDNEY
Head of Global Marketing (Consultant)
Trend-setting & trans-seasonal lifestyle items and accessories at for the modern, everyday woman.
Leading the expansion and brand marketing efforts of the Australian lifestyle brand to the US Market.
Built brand awareness, and launched global sales through digital marketing, partnerships (including Soul Cycle), pop-up retail stores (NYC and LA), and integrated campaigns.
Kids Discover, NYC
Marketing and Product Director
Kids Discover is an award-winning educational publisher for kids ages 6 to 14.
Led product strategy, launching go-to-market strategies for Kids Discover Online, an online reading platform with classroom tools. Successfully launched rebranding to reflect new digital offerings, while maintaining promotion of offline publications.
Led marketing and aggressively grew the user base through a segmented and integrated marketing program consisting of SEM, SEO, Content Marketing, Social, Email, Print, PR, Podcasts, Direct Mail, Webinars, White Papers, Influencers, and Partnerships. Since the launch of the platform 3 years ago, I grew the user base to 200,000+ and increased paid subscription by 33% YoY.
Led Product Road Map based on user feedback, evaluation of friction points, education trends and UX best practices. Managed a team of developers and designers, successfully releasing product enhancements, new features and content on a monthly basis.
September 2014 - July 2015
WonderWork provides free surgeries for poor children & adults in the developing world.
Launched digital program from scratch, including web-design with a focus on optimizing the donation experience; the set up and management of an integrated email program, social channels and messaging, search campaigns and online reputation management. Managed the release of a viral video, driving 3 million views. Increased efficiency and saved invaluable resources by automating complex processes and digitising manual activities.
Marketing Collateral examples: First Sight: Sonia and Anita video
September 2013 - July 2014
Australian Red Cross, Sydney
Senior Acquisition Executive / Digital Fundraiser
Australian Red Cross is part of the world’s largest humanitarian organisation.
Acquired new donors through integrated marketing channels; online (web, search, social, email, display), DRTV, Telemarketing and DM. Exceeded targets and created reporting tools that resulted in the integration of fraud prevention software saving $0.5M.
Designed & project managed 2 integrated campaigns generating over $4M (20% increase YoY). Managed mobile strategy including responsive design, donation app and industry-first SMS donation solution.
Marketing Collateral examples: Doing It Tough Appeal
Digital Taskforce Australia, Sydney
Online Content Manager / Digital Strategist
The Governmental department responsible for the Digital TV switchover in Australia.
Managed the build of the digital ready website ($0.5M build), leading design and content through to functionality and tracking.
SolarEdge provides solar power harvesting and PV monitoring systems to a global market.
Responsible for all marketing materials, incl. presentations, white papers, press releases, trade show booths and advertisements. Managed 7 websites in different languages and implemented marketing tactics across search & social channels.
SolarEdge Technologies, Israel
2009 - 2010
Responsys - Eservices Email, Australia
Responsys - Eservices is Australia's most experienced email and web specialist.
Managed key client relationships including with multinationals, Qantas and Vodafone. Managed day-to-day email campaigns incl. the Qantas Frequent Flyer scheme (most successful loyalty program in Australia). Liaised with clients and development teams from planning through to measurement.
St John Ambulance Supplies, London
St John Ambulance Supplies, specialises in the supply of first aid and health &safety equipment.
Implemented marketing tactics across the full marketing mix. Responsible for clothing and publications, where I sourced and designed new products, resulting in an increase of sales by 15%.
Marketing Collateral examples: St John Ambulance 1 Pager
2006 - 2007
Masters of Commerce (Marketing) University of New South Wales (Australia) / Erasmus University (Holland)
2003 - 2006
Bachelor of Architecture (Science) University of New South Wales (Australia) / University of Illinois (USA)
Hobbies & Interests
GRAPHIC & WEBPAGE DESIGN
DIGITAL MEDIA SKILLS
Google (Analytics, Adwords, Display, Retargeting)
Social Media Ad Management (Hootsuite, Facebook, Pinterest, Twitter, Instagram, YouTube)
All Major Email Service Providers (Outreach, Responsys, Mailchimp, Vero, Constant Contact, Litmus)
Adobe Creative Suite (Photoshop, In-Design, Illustrator)
Marketing Automation Software (Hubspot, Act-On)
Salesforce Implementation and Management